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008			230123s2023 gw | o |||| 0|eng d
020			_a9783662662809
024	7		_a10.1007/978-3-662-66280-9 _2doi
040			_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC
050		4	_aQA76.9 .A94 _b2023 EB
100	1		_aLanger, Elle _eautor _4http://id.loc.gov/vocabulary/relators/aut _9689487
245	1	0	_aMedia Innovations AR and VR : _bSuccess Factors For The Development Of Experiences _cby Elle Langer
250			_a1st ed 2023
264		1	_aBerlin Heidelberg _bSpringer Berlin Heidelberg _c2023
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aIntroduction -- Methods -- Explanation of terms -- AR and VR in the media context -- User experience and needs -- Prouzents for expert interviews -- Analysis of expert interviews -- Outlook -- Appendix 1 -- Appendix 2 -- Appendix 3 -- Appendix 4.
520			_aDefinition for immersive media Economic characteristics for media innovations User experience and presence experience in real world Analysis of success factors on user and producer level Augmented and virtual reality are media innovations with specific characteristics. They create an immersion for the user, as the user is immersed in the medium and its 360° environment. To develop content and applications for AR and VR successfully, various factors must be in alignment: the users need and experience in the 360° environment, the story, and the type of media usage. Content producers face novel challenges in content development, method selection, and teamwork in the development process. Target groups Students Companies Advertising agencies Media industry Content producers who want to learn more about immersive media or are looking for concrete help The author Elle Langer is an experienced and award-winning innovation manager for media and communication products. She has developed and produced numerous non-fiction formats and documentaries for national and international clients. Since 2014, she specializes in the immersive media AR and VR. As the founder and CEO of "pimento formate" she supports companies in VR and AR projects for edutainment, art, music, mental health and various communication projects. As a board member of Virtual Reality Berlin-Brandenburg e.V. she played a major role to establish the immersive media landscape in Germany. This book is a translation of the original German 1st edition Medieninnovationen AR und VR by Elle Langer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com) This English Book was corrected finally by Stephanie Manz and the author Elle Langer. .
988			_aSpringer_Computer_2023
650		7	_2embne _9679169 _aRealidad aumentada
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-662-66280-9 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b01/2024 _dz _eb _zSI