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008			230110s2023 gw | o |||| 0|eng d
020			_a9783658388232
024	7		_a10.1007/978-3-658-38823-2 _2doi
040			_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC
050		4	_aHF54.5 _b2023 EB
100	1		_aFrank, Roland _eautor _4http://id.loc.gov/vocabulary/relators/aut _9689436
245	1	0	_aCloud Transformation : _bThe Public Cloud Is Changing Businesses _cby Roland Frank, Gregor Schumacher, Andreas Tamm
250			_a1st ed 2023
264		1	_aWiesbaden _bSpringer Fachmedien Wiesbaden Gabler _c2023
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aForeword - 1. Do you remember Daimler, RTL and Siemens? - 2. Everything is going digital. - 3. The path to the zero marginal cost economy. - 4. Cloud - automated IT value creation . Cloud IT vs. classic IT - calculation for the controller -- 6. Mastering software as a core competence -- 7. Falling transaction costs and the new network economy -- 8. The cloud transformation -- 9. Cloud transformation - like the public Cloud companies are changing.
520			_aIn this book you will learn how the public cloud is significantly changing the cost structures of digital business models and thus existing markets. The relationships between the cloud architectures used, the organization of the company and the price and business models are outlined. These guidelines can be adopted easily in your own company. The authors explain how more and more markets are becoming digital markets and what role marginal costs play. They describe how cloud-based IT is disrupting classic IT enabling small teams to build scalable business models at zero marginal costs with little investment. The economic effects are illustrated by with the help of useful examples. The reader gets an overview of the most relevant factor to improve competitiveness of digital business models. This book is a translation of the original German 1st edition, Cloud-Transformation by Roland Frank, Gregor Schumacher and Andreas Tamm published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content. The authors Prof. Dr. Roland Frank is the dean of the media and communication management department at the Media Design University of Applied Sciences in Munich. Gregor Schumacher is responsible for the AI and cloud strategy as well as the incubation of new business ideas at Arvato Systems, a subsidiary of the Bertelsmann media company. Andreas Tamm is Lead Enterprise Architect at Arvato Systems and previously worked as a freelance software architect for over 20 years.
988			_aSpringer_Computer_2023
650		7	_2embne _9141658 _aEmpresas _xServicios de información
700	1		_9689434 _aSchumacher, Gregor _eautor
700	1		_9689435 _aTamm, Andreas _eautor
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-38823-2 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b01/2024 _dz _eb _zSI