000			03226nam a2200373 i 4500
999			_c397914 _d397914 _x1
001			397914
003			ES-MaUEC
005			20240314174447.0
006			a|||| o|||| 00| 0
007			cr nn 008mamaa
008			221130s2023 gw | o |||| 0|eng d
020			_a9783658388447
024	7		_a10.1007/978-3-658-38844-7 _2doi
040			_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC
050		4	_aHF5386 _b2023 EB
100	1		_aKohne, Andreas _eautor _4http://id.loc.gov/vocabulary/relators/aut _9689420
245	1	0	_aBusiness Development : _bProcesses, Methods and Tools _cby Andreas Kohne
250			_a2nd ed 2023
264		1	_aWiesbaden _bSpringer Fachmedien Wiesbaden Vieweg _c2023
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aBusiness Development: role, role profile, business unit, process -- Portfolio structure, management and life cycle -- Resources -- Target market -- Market cultivation strategy -- Case study -- Six steps to Business Development.
520			_aThis reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study. The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science. The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future. Content Business Development: role, role profile, business unit, process Portfolio structure, management and life cycle Resources Target market Market cultivation strategy Case study Six steps to Business Development Target Groups CEOs Responsible persons from sales and marketing Project and product managers of all industries Students of Business Administration and Business Informatics The Author : Andreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing.
988			_aSpringer_Computer_2023
650		7	_2embne _9405767 _aÉxito en los negocios
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-658-38844-7 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b01/2024 _dz _eb _zSI