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005			20231228103056.0
006			m o d
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008			171015s2018 alua ob s001 0 eng d
020			_a9780817391577
020			_z9780817359041
040			_aP@U _bspa _epn _cP@U _dEBLCP _dOCLCO _dYDX _dMERUC _dOCLCF _dNT _dIDB _dAFU _dEZ9 _dOUP _dINT _dOCLCQ _dNHM _dUNAV _dES-MaUEC
050		4	_aP301.5 .P47 _b2018 EB
245	0	0	_aAncient Rhetorics and Digital Networks _cedited by Michele Kennerly and Damien Smith Pfister
264		1	_aTuscaloosa, Alabama _bUniversity of Alabama Press _c2018
264		4	_c©2018
300			_a1 recurso en línea (XIII, 310 páginas) _bilustraciones
336			_2rdacontent _aTexto _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
490	0		_aEBSCO Academic eBook Collection Complete
490	0		_aRhetoric, Culture, and Social Critique
504			_aIncluye referencias bibliográficas e índice
505	0		_aOn network / Mari Lee Mifsud -- Imagining Confucian audiences: tactical media and the umbrella movement / Arabella Lyon -- Big data and global knowledge: a Protagorean analysis of the United Nations' Global Pulse / E. Johanna Hartelius -- On fear and longing: Gorgias and the phobos and eros of visual rhetoric / Nathan Crick -- Impure imaginations: the rhetorical humors of digital virology / Christopher J. Gilbert -- Isocratean tropos and mediated multiplicity / Rosa A. Eberly and Jeremy David Johnson -- Plato's Phaedrus and the ideology of immersion / Ekaterina V. Haskins and Gaines S. Hubbell -- Genre in ancient and networked media / Carolyn R. Miller -- Poiesis, genesis, mimesis: toward a less selfish genealogy of memes / Michele Kennerly and Damien Smith Pfister -- Remix, sunyata, and prosopopoeia: projecting voice in the digital age / Scott Haden Church -- The Jaina rhetoric of nonviolence and the culture of online shaming / Scott R. Stroud
520			_a"An examination of two seemingly incongruous areas of study: classical models of argumentation and modern modes of digital communication. What can ancient rhetorical theory possibly tell us about the role of new digital media technologies in contemporary public culture? Some central issues we currently deal with--making sense of information abundance, persuading others in our social network, navigating new media ecologies, and shaping broader cultural currents--also pressed upon the ancients. Ancient Rhetorics and Digital Networks makes this connection explicit, reexamining key figures, texts, concepts, and sensibilities from ancient rhetoric in light of the glow of digital networks, or, ordered conversely, surveying the angles and tangles of digital networks from viewpoints afforded by ancient rhetoric. By providing an orientation grounded in ancient rhetorics, this collection simultaneously historicizes contemporary developments and reenergizes ancient rhetorical vocabularies. Contributors engage with a variety of digital phenomena including remix, big data, identity and anonymity, memes and virals, visual images, decorum, and networking. Taken together, the essays in Ancient Rhetorics and Digital Networks help us to understand and navigate some of the fundamental communicative issues we deal with today."--Provided by publisher
650		7	_2embne _9160104 _aPersuasión (Retórica)
650		7	_2embne _9163291 _aComunicaciones digitales
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,sso&db=nlebk&AN=1790036&lang=es&site=ehost-live&scope=site&authtype=sso&custid=s1136447 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b12/2023 _dz _eb _zSI