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_aMorgan, Adam, _d1969- _0Local _966835 |
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_aEating the big fish : _bhow challenger brands can compete against brand leaders _cAdam Morgan |
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_aNew York _bJohn Wiley & Sons _ccop. 1999 |
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_a286 páginas _bilustraciones _c23 cm |
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_aGestión de la producción _9150644 _2embne |
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_aGestión de marketing _9160839 _0comprobar BNE20022770781 _2embne |
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