000			04097cam a22004218i 4500
999			_c396925 _d396925
001			396925
003			ES-MaUEC
005			20230913141309.0
006			a|||| o|||| 00| 0
007			cr cn |||mnn||
008			220210s2022 nyu ob 001 0 eng
010			_a 2022004342
020			_a9780367552411 _q(Hardback)
020			_a9780367552435 _q(Paperback)
020			_z9781003092537 _q(eBook)
040			_aDLC _beng _cDLC _erda _dES-MaUEC
050	0	0	_aGV716 _b2022 EB
100	1		_aFunk, Daniel C. _q(Daniel Carl), _d1964- _eautor _950830
245	1	0	_aSport consumer behaviour : _bmarketing strategies _cDaniel C Funk, Kostas Alexandris and Heath McDonald
246	3		_aSport consumer behavior
250			_aSecond Edition.
264		1	_aNew York, N.Y. _bRoutledge _c2022
300			_a1 recurso en línea
336			_aTexto _btxt _2rdacontent
337			_aelectrónico _bn _2rdamedia
338			_arecurso electrónico _bnc _2rdacarrier
505	0		_aContributor biography -- Preface -- Part 1: the sport consumer marketplace -- Introduction to sport consumer behaviour -- The sport product and empirical generalizations -- Sport consumer research and segmentation -- Sport consumer brand management -- Part 2: sport consumers as decision-makers -- Sport consumer decision-making -- A psychological model of sport consumption and decisions -- Part 3: sport consumers as individuals -- Sport consumer motivation -- Sport consumer involvement -- Constraints in sport engagement -- Sport consumer attitudes -- Sport team identification -- Perceptions of service quality and customer satisfaction -- Personality and sport consumers -- Part 4: sport consumers in their social world -- Influence of the socio-cultural environment -- Technology and sport consumer experiences by Heather Kennedy.
520			_a"Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world's leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: user experience and service design segmenting consumer markets, building profiles, and branding decision-making and psychological consequences consumer motivation, constraints, and personalities service quality and customer satisfaction socio-cultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), esports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption, and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning"-- _cProvided by publisher.
650		7	_aDeportes _xMarketing _2embne _9228464
650		7	_aConsumidores _2embne _9413103
700	1		_aAlexandris, Kostas _eautor _9688836
700	1		_aMcDonald, Heath _eautor _9688837
776	0	8	_iOnline version: _aFunk, Daniel C. (Daniel Carl), 1964- _tSport consumer behaviour _bSecond Edition. _dNew York, N.Y. : Routledge, _c2022. _z9780367552411 _w(DLC) 2022004343
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://www.taylorfrancis.com/books/edit/10.4324/9781003092537/sport-consumer-behaviour-kostas-alexandris-heath-mcdonald-daniel-funk _yAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b09/2023 _dz _eIG _zSI