000 03225nam a22003975i 4500
001 394526
003 ES-MaUEC
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007 cr nn 008mamaa
008 221202s2022 sz | s |||| 0|eng d
020 _a9783031069710
024 7 _a10.1007/978-3-031-06971-0
_2doi
040 _aES-MaUEC
_bspa
_cES-MaUEC
245 1 0 _aInternational Conference on Managing Business Through Web Analytics
_cedited by Soraya Sedkaoui, Mounia Khelfaoui, Rafika Benaichouba, Khalida Mohammed Belkebir
250 _a1st edition 2022
264 1 _aCham
_bSpringer International Publishing
_c2022
300 _a1 recurso en línea (XIII, 448 páginas)
_b101 ilustraciones, 55 ilustraciones a color
336 _atexto
_btxt
_2rdacontent
337 _aelectrónico
_bc
_2rdamedia
338 _arecurso electrónico
_bcr
_2rdacarrier
347 _aarchivo de texto
_bPDF
505 0 _aIntroduction -- Web data: Integration, Cleaning, Analysis, Visualization, and Security -- Web Analytics Activities and Dynamics -- Social Network Analysis and Graph Algorithms -- Web Analytics, Big Data and the Internet of Things -- Business Value Creation from Web and social media analytics -- Conclusion.
520 _aThis book presents the proceedings of the International Conference on Managing Business Through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role in the formulation and the orientation of businesses' strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Is an excellent resource for scholars, experts and industrial in the fields represented, as well as Ph.D. students seeking an entryway into current research in data analytics, Web analytics, machine learning algorithms, and their various applications within businesses. Presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021); Provides an opportunity for academics from a range of disciplines and countries to share their research in Web Analytics; Includes a platform for industrials to redefine their innovations and applications.
700 1 _aSedkaoui, Soraya
_eeditor literario
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aKhelfaoui, Mounia
_eeditor literario
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aBenaichouba, Rafika
_eeditor literario
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aMohammed Belkebir, Khalida
_eeditor literario
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
776 0 8 _iPrinted edition:
_z9783031069703
776 0 8 _iPrinted edition:
_z9783031069727
776 0 8 _iPrinted edition:
_z9783031069734
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-06971-0
_zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942 _2lcc
_cLE
988 _aSpringer_Computer_2022
999 _c394526
_d394526