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008			221122s2022 sz a o |||| 0|eng d
020			_a9783031157103
024	7		_a10.1007/978-3-031-15710-3 _2doi
040			_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC
050		4	_aHB74 .P8 _b2022 EB
100	1		_aPuaschunder, Julia M. _eautor _0(orcid)0000-0003-1977-1545 _1https://orcid.org/0000-0003-1977-1545 _4aut _4http://id.loc.gov/vocabulary/relators/aut _9689202
245	1	0	_aAdvances in Behavioral Economics and Finance Leadership : _bStrategic Leadership, Wise Followership and Conscientious Usership in the Digital Century _cby Julia Puaschunder
250			_a2nd edition 2022
264		1	_aCham _bSpringer International Publishing _c2022
300			_a1 recurso en línea (XI, 237 páginas) _b18 ilustraciones, 17 ilustraciones a color
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
347			_aarchivo de texto _bPDF
490	0		_aContributions to Economics _x2197-7178
505	0		_aPart I. Behavioral Foundations -- Chapter 1. Behavioral Economics -- Part II. Digital Behavioral Economics -- Chapter 2. Communication in the Twenty-First Century -- Part III. Behavioral Finance -- Chapter 3. Value at Looking Back -- Chapter 4. Financial Behavioralism: A Behavioral Finance Approach to Minimize Losses and Maximize Profits from Heuristics and Biases -- Chapter 5. Market Communication -- Part IV. The Future of Behavioral Economics -- Chapter 6. Artificial Intelligence and Nudging -- Chapter 7. Discussion -- Chapter 8. Conclusion.
520			_aThis book explores human decision-making heuristics. The monograph studies how nudging and winking can help citizens to make rational choices and governments to create choice architectures that aid in stabilizing markets and flourishing society. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for personal benefits but also foster the greater societal good. A review of the current literature on human decision-making advantages and failures in Europe and North America opens the book. A wide range of nudges and winks is presented that aid to curb the harmful consequences of human decision-making fallibility. Awareness of mental heuristics and biases in the finance domain is strengthened in order to understand how to nudge people to benefit from economic markets but also help governments to stabilize economies in providing strategic market communication. The author also proposes concrete leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making. The behavioral perspective features the strategic use of nudging and winking in the digital age. The second revised and expanded edition offers the newest insights on behavioral e-Economics and the latest developments regarding the COVID-19 pandemic. It covers topics such as the role of social media in finance and discrimination in searchplace competition. It also offers new insights on strategic leadership and smart followership directives to successfully navigate through complex and fast-paced e-architectures.
988			_aSpringer_Psychology_2022
650		7	_2embne _9210272 _aEconomía _xAspectos psicológicos
776	0	8	_iPrinted edition: _z9783031157097
776	0	8	_iPrinted edition: _z9783031157110
776	0	8	_iPrinted edition: _z9783031157127
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-15710-3 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b11/2023 _dz _eb _zSI