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_aHF5415 _b.R45 2002 |
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_aReinares Lara, Pedro _d1966- _929676 _0comprobar BNE19999645688 |
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_aMarketing relacional : _bun nuevo enfoque para la seducción y fidelización del cliente _cPedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de José Joaquín González |
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_aMadrid [etc.] _bPrentice Hall _cD.L. 2002 |
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_aXIV, 303 páginas _bgráficos _c24 cm |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 500 | _a2 Ejemp. Donación | ||
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_aPonzoa Casado, José Manuel _916203 _0comprobar BNE20021469651 |
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_aReinares Lara, Pedro J. _eprologuista _966601 _0Local |
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