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007			cr nn 008mamaa
008			220601s2018 sz | o |||| 0|eng d
020			_a9783031793905
024	7		_a10.1007/978-3-031-79390-5 _2doi
040			_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC
050		4	_aHF5415.2 _b2018 EB
100	1		_aAkinkunmi, Mustapha _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9687523
245	1	0	_aData Mining and Market Intelligence : _bImplications for Decision Making _cby Mustapha Akinkunmi
250			_a1st edition 2018
264		1	_aCham _bSpringer International Publishing _c2018
300			_a1 recurso en línea (XXII, 159 páginas)
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
347			_aarchivo de texto _bPDF
490	0		_aSynthesis Lectures on Engineering _x1939-523X
505	0		_aForeword -- Preface -- Acknowledgments -- Acronyms -- Introduction to Market Intelligence -- The Market Research Process -- Qualitative Techniques -- Quantitative Techniques -- Hypothesis Testing and Regression Analysis -- Analyzing Survey Data -- Index Methodology -- Digital Media Monitoring, Measurement, and Modeling -- Causal Methods -- Mobile Data Mining -- Bibliography -- Author's Biography.
520			_aThis book is written to address the issues relating to data gathering, data warehousing, and data analysis, all of which are useful when working with large amounts of data. Using practical examples of market intelligence, this book is designed to inspire and inform readers on how to conduct market intelligence by leveraging data and technology, supporting smart decision making. The book explains some suitable methodologies for data analysis that are based on robust statistical methods. For illustrative purposes, the author uses real-life data for all the examples in this book. In addition, the book discusses the concepts, techniques, and applications of digital media and mobile data mining. Hence, this book is a guide tool for policy makers, academics, and practitioners whose areas of interest are statistical inference, applied statistics, applied mathematics, business mathematics, quantitative techniques, and economic and social statistics.
988			_aSynthesis Collection of Technology_2018
650		7	_2embne _9152536 _aAnálisis de mercado
650		7	_2embne _9162648 _aData mining
776	0	8	_iPrinted edition: _z9783031793912
776	0	8	_iPrinted edition: _z9783031793899
776	0	8	_iPrinted edition: _z9783031793929
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-79390-5 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b03/2023 _dz _eb _zSI