000			04490nam a2200421 i 4500
999			_c386971 _d386971
001			386971
003			ES-MaUEC
005			20230201155438.0
006			a||||fo|||| 00| 0
007			cr nn 008mamaa
008			220601s2015 sz | o |||| 0|eng d
020			_a9783031022890
024	7		_a10.1007/978-3-031-02289-0 _2doi
040			_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC
050		4	_aQA76.9.H85 _b2015 EB
100	1		_aLalmas, Mounia _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9686360
245	1	0	_aMeasuring User Engagement _cby Mounia Lalmas, Heather O'Brien, Elad Yom-Tov
250			_a1st edition 2015
264		1	_aCham _bSpringer International Publishing _c2015
300			_a1 recurso en línea (XV, 116 páginas)
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
347			_aarchivo de texto _bPDF
490	0		_aSynthesis Lectures on Information Concepts Retrieval and Services _x1947-9468
505	0		_aPreface -- Acknowledgments -- Introduction and Scope -- Approaches Based on Self-Report Methods -- Approaches Based on Physiological Measurements -- Approaches Based on Web Analytics -- Beyond Desktop, Single Site, and Single Task -- Enhancing the Rigor of User Engagement Methods and Measures -- Conclusions and Future Research Directions -- Bibliography -- Authors' Biographies -- Index .
520			_aUser engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key concept in the design of online applications (whether for desktop, tablet or mobile), motivated by the observation that successful applications are not just used, but are engaged with. Users invest time, attention, and emotion in their use of technology, and seek to satisfy pragmatic and hedonic needs. Measurement is critical for evaluating whether online applications are able to successfully engage users, and may inform the design of and use of applications. User engagement is a multifaceted, complex phenomenon; this gives rise to a number of potential measurement approaches. Common ways to evaluate user engagement include using self-report measures, e.g., questionnaires; observational methods, e.g. facial expression analysis, speech analysis; neuro-physiological signal processing methods, e.g., respiratory and cardiovascular accelerations and decelerations, muscle spasms; and web analytics, e.g., number of site visits, click depth. These methods represent various trade-offs in terms of the setting (laboratory versus ``in the wild''), object of measurement (user behaviour, affect or cognition) and scale of data collected. For instance, small-scale user studies are deep and rich, but limited in terms of generalizability, whereas large-scale web analytic studies are powerful but negate users' motivation and context. The focus of this book is how user engagement is currently being measured and various considerations for its measurement. Our goal is to leave readers with an appreciation of the various ways in which to measure user engagement, and their associated strengths and weaknesses. We emphasize the multifaceted nature of user engagement and the unique contextual constraints that come to bear upon attempts to measure engagement in different settings, and across different user groups and web domains. At the same time, this book advocates for the development of ``good'' measures and good measurement practices that will advance the study of user engagement and improve our understanding of this construct, which has become so vital in our wired world.
988			_aSynthesis Collection of Technology_2015
650		7	_2embne _9155848 _aInteracción hombre-ordenador
700	1		_aO'Brien, Heather _d1977- _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _998212
700	1		_aYom-Tov, Elad _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9686430
776	0	8	_iPrinted edition: _z9783031011610
776	0	8	_iPrinted edition: _z9783031034176
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-02289-0 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_dz _eb _zSI _b02/2023