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020 _a9783031022920
024 7 _a10.1007/978-3-031-02292-0
_2doi
040 _aES-MaUEC
_bspa
_cES-MaUEC
050 4 _aHM742
_b2015
100 1 _aMon, Lorri
_eautor
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 1 0 _aSocial Media and Library Services
_cby Lorri Mon.
250 _a1st edition 2015
264 1 _aCham
_bSpringer International Publishing
_c2015
300 _a1 recurso en línea (XIII, 73 páginas)
_b
336 _atexto
_btxt
_2rdacontent
337 _aelectrónico
_bc
_2rdamedia
338 _arecurso electrónico
_bcr
_2rdacarrier
347 _aarchivo de texto
_bPDF
490 0 _aSynthesis Lectures on Information Concepts Retrieval and Services
_x1947-9468
505 0 _aPreface -- The Social Media Environment -- Libraries and Social Media -- Assessing Social Media Sites and Services -- Evolving Directions in Social Libraries -- Bibliography -- Author Biography.
520 _aThe rise of social media technologies has created new ways to seek and share information for millions of users worldwide, but also has presented new challenges for libraries in meeting users where they are within social spaces. From social networking sites such as Facebook and Google+, and microblogging platforms such as Twitter and Tumblr to the image and video sites of YouTube, Flickr, Instagram, and to geotagging sites such as Foursquare, libraries have responded by establishing footholds within a variety of social media platforms and seeking new ways of engaging with online users in social spaces. Libraries are also responding to new social review sites such as Yelp and Tripadvisor, awareness sites including StumbleUpon, Pinterest, Goodreads, and Reddit, and social question-and-answer (Q&A) sites such as Yahoo! Answers-sites which engage social media users in functions similar to traditional library content curation, readers' advisory, information and referral, and reference services. Establishing a social media presence extends the library's physical manifestation into virtual space and increases the library's visibility, reach, and impact. However, beyond simply establishing a social presence for the library, a greater challenge is building effective and engaging social media sites that successfully adapt a library's visibility, voice, and presence to the unique contexts, audiences, and cultures within diverse social media sites. This lecture examines the research and theory on social media and libraries, providing an overview of what is known and what is not yet known about libraries and social media. Chapter 1 focuses on the social media environments within which libraries are establishing a presence, including how social media sites differ from each other, yet work together within a social ecosphere. Chapter 2 examines how libraries are engaging with users across a variety of social media platforms and the extent to which libraries are involved in using these different social media platforms, as well as the activities of libraries in presenting a social "self," sharing information, and interacting with users via social media. Chapter 3 explores metrics and measures for assessing the impact of the library's activity in social media sites. The book concludes with Chapter 4 on evolving directions for libraries and social media, including potential implications of new and emerging technologies for libraries in social spaces. Table of Contents: Preface / The Social Media Environment / Libraries and Social Media / Assessing Social Media Sites and Services / Evolving Directions in Social Libraries / Bibliography / Author Biography.
776 0 8 _iPrinted edition:
_z9783031011641
776 0 8 _iPrinted edition:
_z9783031034206
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-031-02292-0
_zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942 _2lcc
_cLE
988 _aSynthesis Collection of Technology_2015
999 _c386872
_d386872