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008			220418s2022 sz a o |||| 0|eng d
020			_a9783030981839
024	7		_a10.1007/978-3-030-98183-9 _2doi
040			_bspa _cES-MaUEC _dES-MaUEC
050		4	_aHD58.8 _b2022 EB
245	0	0	_aOrganizational Innovation in the Digital Age _cedited by Carolina Machado, J. Paulo Davim
250			_a1st edition 2022
264		1	_aCham _bSpringer International Publishing _c2022
300			_a1 recurso en línea (XI, 217 páginas) _b11 ilustraciones, 7 ilustraciones a color
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
347			_aarchivo de texto _bPDF
505	0		_aChapter 1. Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets -- Chapter 2. Neuromarketing for Design Thinking: The use of Neuroscientific Tools in the Innovation Process -- Chapter 3. Surfing on Big Data: Automation and Data Mining as a Marketing Strategy -- Chapter 4. Video Recruitment: Online Perspectives and Implications for Employer Branding -- Chapter 5. The future of work: Personal and engaging practices for a superior productivity -- Chapter 6. Data-Driven Innovation: Digital Tools, Artificial Intelligence and Big Data -- Chapter 7. Social Media and Innovation: Opportunities and Challenges for Organizations -- Chapter 8. E-Recruitment and the impact of digital age on recruitment: a critical literature review.
520			_aThis book focuses on how businesses manage organizational innovation processes. It explores the innovative policies and practices that organizations need to develop to allow them to be successful in this digital age. These policies will be based on key resources such as research and development and human resources and need to enable companies to respond to challenges they may face due to the digital economy. It explains how organizational innovation can be used to improve business's development, performance, conduct and outcomes. Contributing to stimulate the growth and development of each individual in a dynamic, competitive and global economy, the present book can be used by a diverse range of readers, including academics, researchers, managers and engineers interested in matters related with Organizational Innovation in the Digital Age.
988			_aSpringer_Engineering_2022
650		7	_2embne _9149989 _aCambio organizacional
650		7	_2embne _9495511 _aDatos masivos
650		7	_2embne _9405746 _aInnovaciones tecnológicas
700	1		_aMachado, Carolina _eeditor literario _0(orcid)0000-0002-9685-1576 _1https://orcid.org/0000-0002-9685-1576 _4edt _4http://id.loc.gov/vocabulary/relators/edt
700	1		_aDavim, J. Paulo _eeditor literario _0(orcid)0000-0002-5659-3111 _1https://orcid.org/0000-0002-5659-3111 _4edt _4http://id.loc.gov/vocabulary/relators/edt
776	0	8	_iPrinted edition: _z9783030981822
776	0	8	_iPrinted edition: _z9783030981846
776	0	8	_iPrinted edition: _z9783030981853
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-98183-9 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b12/2022 _dz _eb _zSI