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008			220329s2022 si a o |1|| 0|eng d
020			_a9789811692680
024	7		_a10.1007/978-981-16-9268-0 _2doi
040			_bspa _cES-MaUEC _dES-MaUEC
050		4	_aHF5415.125 _b2022 EB
245	0	0	_aMarketing and Smart Technologies : _bProceedings of ICMarkTech 2021 _nVolume 1 _cedited by José Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques dos Santos
250			_a1st edition 2022
264		1	_aSingapore _bSpringer International Publishing _c2022
300			_a1 recurso en línea (XV, 735 páginas) _b155 ilustraciones, 119 ilustraciones a color
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
347			_aarchivo de texto _bPDF
490	0		_aSmart Innovation Systems and Technologies _x2190-3026 _v279
520			_aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
988			_aSpringer_Engineering_2022
650		7	_2embne _9333142 _aMarketing _xPlanificación _vCongresos y asambleas
650		7	_2embne _aInteligencia artificial _vCongresos y asambleas _9413115
700	1		_aReis, José Luís _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt
700	1		_aLópez, Eduardo Parra _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt
700	1		_aMoutinho, Luiz _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt
700	1		_aSantos, José Paulo Marques dos _eeditor literario _0(orcid)0000-0002-5567-944X _1https://orcid.org/0000-0002-5567-944X _4edt _4http://id.loc.gov/vocabulary/relators/edt
776	0	8	_iPrinted edition: _z9789811692673
776	0	8	_iPrinted edition: _z9789811692697
776	0	8	_iPrinted edition: _z9789811692703
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-16-9268-0 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b12/2022 _dz _eb _zSI