000			02684nam a2200337 i 4500
999			_c383287 _d383287
001			383287
003			ES-MaUEC
005			20230102122104.0
007			ta
008			200525s2020 -uko-- fr 01 b|eng d
020			_a9781292318103
020			_a1292318104
040			_aES-LeU _bspa _dES-MaUEC
050		4	_aHF5415.32 _b.S65 2020
080			_a658.8.013
080			_a366.1
100	1		_aSolomon, Michael R. _956037 _eautor
245	1	0	_aConsumer Behavior : _bBuying, Having, and Being _cMichael R. Solomon
250			_aThirteenth edition
250			_aGlobal edition
264		1	_aHarlow, United Kingdom _bPearson _c2020
264		4	_c2020
300			_a640 páginas _bfotografías a color _c28 cm
336			_2rdacontent _aTexto _btxt
337			_2rdamedia _asin mediación _bn
338			_2rdacarrier _avolumen _bnc
520			_aThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses. Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
650		7	_aConsumidores _xConducta _2embne _9192528
942			_2lcc
998			_b10/2022 _da _ea _zSI