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| 003 | ES-MaUEC | ||
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| 008 | 220702s2022 si | s |1|| 0|eng d | ||
| 020 | _a9789811692727 | ||
| 024 | 7 |
_a10.1007/978-981-16-9272-7 _2doi |
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| 040 |
_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC |
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| 050 | 4 |
_aHF5415.125 _b2022 EB |
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| 245 | 0 | 0 |
_aMarketing and Smart Technologies : _bProceedings of ICMarkTech 2021 _nVolume 2 _cedited by José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović |
| 250 | _aFirst edition 2022 | ||
| 264 | 1 |
_aSingapore _bSpringer International Publishing _c2022 |
|
| 300 |
_a1 recurso en línea (XIV, 739 páginas) _b104 ilustraciones, 69 ilustraciones a color |
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| 336 |
_2rdacontent _aTexto _btxt |
||
| 337 |
_2rdamedia _aelectrónico _bc |
||
| 338 |
_2rdacarrier _arecurso electrónico _bcr |
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| 347 |
_atext file _bPDF |
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| 490 | 0 |
_aSmart Innovation Systems and Technologies _x2190-3026 _v280 |
|
| 520 | _aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. | ||
| 988 | _aSpringer_Robotics_2022 | ||
| 650 | 7 |
_2embne _9333142 _aMarketing _xPlanificación _vCongresos y asambleas |
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_2embne _aInteligencia artificial _vCongresos y asambleas _9413115 |
|
| 700 |
_aReis, José Luís _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt _9681787 |
||
| 700 |
_aPeter, Marc K _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt _9681788 |
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| 700 |
_aCayolla, Ricardo _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt _9681789 |
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| 700 |
_aBogdanović, Zorica _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt _9681791 |
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| 773 | 0 | _tSpringer Nature eBook | |
| 776 | 0 | 8 |
_iPrinted edition: _z9789811692710 |
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_iPrinted edition: _z9789811692734 |
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_iPrinted edition: _z9789811692741 |
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_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-16-9272-7 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid) |
| 942 |
_2lcc _cLE |
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_b07/2022 _dz _eIG _zSI |
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