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008 210524s2021 nju o 001 0 eng d
010 _a 2021024442
020 _a9781119842064
_q(epub)
020 _a9781119842071
_q(adobe pdf)
020 _z9781119841906
_q(cloth)
040 _aDLC
_bspa
_cDLC
_dES-MaUEC
050 4 _aHF5415.5
_b.D46 2021 EB
100 1 _aDeLisi, Rick
_eautor
_9684005
245 1 0 _aDigital Customer Service :
_bTransforming Customer Experience for an On-Screen World
_cRick DeLisi, Dan Michaeli
264 1 _aHoboken, New Jersey
_bWiley
_c2021
264 4 _c2021
300 _a1 recurso en línea
336 _2rdacontent
_aTexto
_btxt
337 _2rdamedia
_aelectrónico
_bc
338 _2rdacarrier
_arecurso electrónico
_bcr
500 _aIncluye índice
520 3 _a"This book describes how the digital transformation of Customer Service at both an operational and cultural level is happening at some companies right now--and why customers love it. Digital customer service is turning out to be easier, more cost-effective, and more personally rewarding than most would have expected--even within legacy companies that were founded 50 or 100 years ago. Digital Customer Service explains how every service interaction can and should happen right on the customer's own screen?any screen?including phone calls, chat, and self-service. The transformational result is happier customers, lower customer service costs, and higher profit. This book provides leaders in Customer Service, Customer Experience, and other customer-facing functions with new tools, frameworks, and guidance that will help them serve their customers in ways that are fundamentally different. As people have become increasingly digital-first in the way they live, so must the companies who serve them."--
_cProporcionado por el editor
650 7 _aServicio al cliente
_2embne
_9147184
700 1 _aMichaeli, Dan
_eautor
_9684006
856 4 0 _uhttp://search.ebscohost.com//login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3026140
_yAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942 _2lcc
_cLE
_s1
998 _b05/2022
_dz
_ek
_zSI