| 000 | 02495cam a2200373 i 4500 | ||
|---|---|---|---|
| 999 |
_c381310 _d381310 |
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| 001 | 381310 | ||
| 003 | ES-MaUEC | ||
| 005 | 20230102121838.0 | ||
| 006 | m o d | ||
| 007 | cr n||---||||| | ||
| 008 | 100311s2010 xx ob 001 0 eng d | ||
| 017 | _a534436968 | ||
| 020 | _a9781409405405 | ||
| 040 |
_aMERUC _bspa _cMERUC _dYDXCP _dEBLCP _dIDEBK _dOCLCQ _dOCLCO _dOCLCQ _dDEBSZ _dOCLCQ _dOCLCF _dOCLCQ _dZCU _dOCLCQ _dMERUC _dICG _dOCLCQ _dDKC _dOCLCQ _dEQF _dES-MaUEC |
||
| 050 | 4 |
_aHF5415.5 _b.C836 2017 EB |
|
| 100 | 1 |
_aRaab, Gerhard _9684008 _eautor |
|
| 245 | 1 | 0 |
_aCustomer Relationship Management : _ba Global Perspective _cGerhard Raab, Riad A. Ajami, G. Jason Goddard |
| 264 | 1 |
_aLondon _bRoutledge _c2016 |
|
| 300 | _a1 recurso en línea | ||
| 336 |
_2rdacontent _aTexto _btxt |
||
| 337 |
_2rdamedia _aelectrónico _bc |
||
| 338 |
_2rdacarrier _arecurso electrónico _bcr |
||
| 504 | _aIncluye referencias bibliográficas e índice | ||
| 505 | 0 | _aCover; Contents; List of Figures; 1 Customer Relationship Management: Global and Local Dimensions; 2 Customer Orientation; 3 Product Quality; 4 Customer Satisfaction; 5 Customer Retention; 6 Customer Value; 7 Company Success: Customer Relationship Management and the Balanced Scorecard; 8 Challenges for Global Customer Relationship Management; Appendix: Case Studies on Customer Relationship Management; 1 Customer Satisfaction at Paradorn Bank; 2 The Case of Discovery; 3 AB Swedish Lumber; 4 The Case of Leban, Inc. and the Croatian Frozen Packaged Foods Market; 5 Customer Orientation at Tesco | |
| 505 | 8 | _a6 Mikhak Fresh Cut FlowersBibliography; Index | |
| 520 | _aCustomer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance management through the Balanced Scorecard to develop long-term, sustainable advantage | ||
| 650 | 7 |
_aRelaciones con el cliente _2embne _9158683 |
|
| 700 | 1 |
_aAjami, Riad A. _9684009 _eautor |
|
| 700 | 1 |
_aGoddard, G. Jason _9684010 _eautor |
|
| 776 | 1 | _z9780754671565 | |
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://tandfebooks.com/isbn/9781315575636 _yAcceso a este recurso digital (usuarios Universidad Europea de Madrid) |
| 942 |
_2lcc _cLE |
||
| 998 |
_b05/2022 _dz _ek _zSI |
||