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008			161006s2016 gw | s |||| 0|eng d
020			_a9783642359231
024	7		_a10.1007/978-3-642-35923-1 _2doi
040			_bspa _cES-MaUEC _dES-MaUEC _d
050		4	_aQP360.5 _b2016 EB
245	0	0	_aNeuroeconomics _cedited by Martin Reuter, Christian Montag
250			_aFirst edition 2016
264		1	_aBerlin, Heidelberg _bSpringer International Publishing _c2016
300			_a1 recurso en línea (XI, 511 páginas) _b88 ilustraciones, 54 ilustraciones a color
336			_2rdacontent _aTexto _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
347			_aarchivo de texto _bPDF
490	0		_aStudies in Neuroscience Psychology and Behavioral Economics _x2196-6613
505	0		_aIntroduction into the Field of Neuroeconomics -- Historical Aspects of Neuroeconomics -- Game Theory and Human Decision Making -- Paradigms in Neuroeconomics -- Human Decision Making and the Brain: Structure and Functionality of the Central Nervous System -- Methods in Neuroeconomics -- Hormones -- Genetics -- Empirical Findings in Neuroeconomics - State of the Art -- Loss Aversion -- Trust -- Risk -- Impulsivity -- Dictator game -- Ultimatum Game -- Third Party Punishment -- Decision Making under Ambiguity -- Altruism -- Pathological Decision Making.
520			_aThis book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in "real life." Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.
988			_aSpringer_Psychology_2016
650		7	_2embne _9413165 _aNeurociencia cognitiva
650		7	_2embne _9472299 _aNeuroeconomía
700	1		_aReuter, Martin _eeditor literario
700	1		_aMontag, Christian _eeditor literario
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-642-35923-1 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b05/2022 _dz _eu _zSI