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| 003 | ES-MaUEC | ||
| 005 | 20230102105158.0 | ||
| 008 | 020124s2001 sp a 000 0 spa u | ||
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| 035 | _aSirsi) i9780321014115 | ||
| 040 | _aES-MaUEC-CEES | ||
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_aHF5823 _b.T4518 2001 |
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_aTellis, Gerard J. _d1950- _0BNE20020965314 _933888 |
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_aEstrategias de publicidad y promoción _cGerard J. Tellis, Ignacio Redondo ; traducción, Cristina Belló, Isabel Villar |
| 260 |
_aMadrid [etc.] _bAddison Wesley _c2001 |
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_a561 páginas _bilustraciones _c28 cm |
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_aTexto (visual) _btxt _2rdacontent |
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| 988 | _aPUB303, GPUBLI110, GCOMPU109, DONA15 | ||
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_aPublicidad _2embne _0comprobar BNE19900957247 _9138231 |
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_aRedondo, Ignacio _q(Redondo Bellón) _0BNE20003768352 _931365 _0comprobar BNE20003768352 |
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_aBelló, Cristina _etraductor _950052 _0Local |
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_aVillar, Isabel _etraductor _965498 _0Local |
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_a.b10424398 _b10-11-17 _c05-01-12 |
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