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050 4 _aHF5415.1265
_b.A45 2001
082 0 0 _a658.8/4
100 1 _aAllen, Cliff
_d1948-
_0Local
_965481
245 1 0 _aOne-to-one Web marketing :
_bbuild a relationship marketing strategy one customer at a time
_cCliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke
250 _a2nd ed.
260 _aNew York
_bWiley
_ccop. 2001
300 _a351 páginas
_bilustraciones, tablas
_c24 cm
_e1 CD-ROM
336 _aTexto (visual)
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
538 _aSystem requirements for computer disc: PC, Macintosh, Unix/Linux
500 _a"Wiley computer publishing"
500 _aPreviously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998
500 _aIncludes index
650 0 7 _aMarketing en Internet
_0LocalM
_2embne
_9155950
650 7 _aMarketing en Internet
_0comprobar BNE19996991904
_2embne
_9155950
700 1 _aKania, Deborah
_d1963-
_0Local
_965482
700 1 _aYaeckel, Beth
_965483
_0Local
901 _aocm12231838
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_b10-11-17
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