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| 003 | ES-MaUEC | ||
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| 008 | 001115t2001 us ad 001 0 eng | ||
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| 035 | _aSirsi) i9780471404002 | ||
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_aHF5415.1265 _b.A45 2001 |
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| 082 | 0 | 0 | _a658.8/4 |
| 100 | 1 |
_aAllen, Cliff _d1948- _0Local _965481 |
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| 245 | 1 | 0 |
_aOne-to-one Web marketing : _bbuild a relationship marketing strategy one customer at a time _cCliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York _bWiley _ccop. 2001 |
||
| 300 |
_a351 páginas _bilustraciones, tablas _c24 cm _e1 CD-ROM |
||
| 336 |
_aTexto (visual) _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 538 | _aSystem requirements for computer disc: PC, Macintosh, Unix/Linux | ||
| 500 | _a"Wiley computer publishing" | ||
| 500 | _aPreviously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998 | ||
| 500 | _aIncludes index | ||
| 650 | 0 | 7 |
_aMarketing en Internet _0LocalM _2embne _9155950 |
| 650 | 7 |
_aMarketing en Internet _0comprobar BNE19996991904 _2embne _9155950 |
|
| 700 | 1 |
_aKania, Deborah _d1963- _0Local _965482 |
|
| 700 | 1 |
_aYaeckel, Beth _965483 _0Local |
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