000			03785nam a22004695i 4500
999			_c362305 _d362305
001			362305
003			ES-MaUEC
005			20240111050216.0
006			a||||fo|||| 00| 0
007			cr nn 008mamaa
008			210309s2021 si | s |||| 0|eng d
020			_a9789813341838
024	7		_a10.1007/978-981-33-4183-8 _2doi
040			_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC
050		4	_aQ334 _b2021 EB
245	1	0	_aMarketing and Smart Technologies : _bProceedings of ICMarkTech 2020 _cedited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanović.
250			_aFirst edition 2021
264		1	_aSingapore _bSpringer International Pulishing _c2021
300			_a1 recurso en línea (XXXII, 797 páginas) _b151 ilustraciones, 93 ilustraciones a color
336			_2rdacontent _aTexto _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
347			_aarchivo de texto _bPDF
490	0		_aSmart Innovation Systems and Technologies _x2190-3026 _v205
490	0		_aIntelligent Technologies and Robotics (SpringerNature-42732)
490	0		_aIntelligent Technologies and Robotics (R0) (SpringerNature-43728)
505	0		_aHow committed I am with Tourist-Intelligent Virtual Assistants? -- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based -- Methods for Prospect Generation -- A trademark image retrieval tool based on deep learning features -- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown -- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies -- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents -- The Organizations' Paths to Market Success -- The Application of Text Mining for the analysis of connotation in a Higher Education Institution.
520	3		_aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
988			_aSpringer_Robotics_2021
650		7	_2embne _aInteligencia artificial _9413115
700			_aRocha, Álvaro. _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt _997958
700			_aReis, José Luís _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt _9681787
700			_aPeter, Marc K _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt _9681788
700			_aCayolla, Ricardo _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt _9681789
700			_aLoureiro, Sandra _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt _9681790
700			_aBogdanović, Zorica _eeditor literario _4edt _4http://id.loc.gov/vocabulary/relators/edt _9681791
776	0	8	_iPrinted edition: _z9789813341821
776	0	8	_iPrinted edition: _z9789813341845
776	0	8	_iPrinted edition: _z9789813341852
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-33-4183-8 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE