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| 003 | ES-MaUEC | ||
| 005 | 20230102105148.0 | ||
| 008 | 990311s2002 us a b 001 0 eng | ||
| 020 | _a0750654074 | ||
| 020 | _a0750654074 | ||
| 035 | _aSirsi) i9780750644631 | ||
| 040 |
_aDLC _cDLC _dES-MaUEC |
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| 050 | 4 |
_aHF5415.55 _b.G86 2002 |
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| 082 | 0 | 0 | _a658.8/12 |
| 100 | 1 |
_aGummesson, Evert, _d1936- _0Local _965352 |
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| 245 | 1 | 0 |
_aTotal relationship marketing : _bfrom the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm _cEvert Gummesson |
| 250 | _a2nd. ed. | ||
| 260 |
_aBoston _bButterworth-Heinemann _c2002 |
||
| 300 |
_a281 páginas _bilustraciones _c25 cm |
||
| 336 |
_aTexto (visual) _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | 7 |
_aMarketing relacional _9158685 _2embne |
| 907 |
_a.b10420654 _b10-11-17 _c05-01-12 |
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| 942 |
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_aHF5415.55 .G86 _b2002 _g1 _i9300577649 _j0 _lmcg _nSTAFF. 46266 _o- _pEUR59.75 _q- _r- _s- _t3 _u8 _v0 _w0 _x0 _y.i1056620x _z05-01-12 |
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