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| 020 | _a9783030800949 | ||
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_a10.1007/978-3-030-80094-9 _2doi |
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_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC |
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| 050 | 4 |
_aTA166 _b2021 EB |
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| 245 | 0 | 0 |
_aAdvances in Creativity, Innovation, Entrepreneurship and Communication of Design : _bProceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA _cedited by Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon |
| 250 | _aFirst edition 2021 | ||
| 264 | 1 |
_aCham _bSpringer International Publishing _c2021 |
|
| 300 |
_a1 recurso en línea (XVIII, 627 páginas) _b 251 ilustraciones, 185 ilustraciones a color |
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| 336 |
_2rdacontent _aTexto _btxt |
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| 337 |
_2rdamedia _aelectrónico _bc |
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| 338 |
_2rdacarrier _arecurso electrónico _bcr |
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| 347 |
_aarchivo de texto _bPDF |
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| 490 | 0 |
_aLecture Notes in Networks and Systems _x2367-3389 _v276 |
|
| 490 | 0 | _aEngineering (SpringerNature-11647) | |
| 490 | 0 | _aEngineering (R0) (SpringerNature-43712) | |
| 520 | 3 | _aThis book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25-29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike. | |
| 988 | _aSpringer_Engineering_2021 | ||
| 650 | 7 |
_2embne _9142089 _aErgonomía _vCongresos y asambleas |
|
| 700 | 1 |
_aMarkopoulos, Evangelos _eeditor literario _9675594 |
|
| 700 | 1 |
_aGoonetilleke, Ravindra S. _eeditor literario _9680738 |
|
| 700 | 1 |
_aHo, Amic G. _eeditor literario _9680739 |
|
| 700 | 1 |
_aLuximon, Yan _eeditor literario _9680740 |
|
| 776 | 0 | 8 |
_iPrinted edition: _z9783030800932 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783030800956 |
| 856 | 4 | 0 |
_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-80094-9 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid) |
| 942 |
_2lcc _cLE |
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| 998 |
_b01/2022 _dz _eIG _zSI |
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