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020 _a9783030800949
024 7 _a10.1007/978-3-030-80094-9
_2doi
040 _aES-MaUEC
_bspa
_cES-MaUEC
_dES-MaUEC
050 4 _aTA166
_b2021 EB
245 0 0 _aAdvances in Creativity, Innovation, Entrepreneurship and Communication of Design :
_bProceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA
_cedited by Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon
250 _aFirst edition 2021
264 1 _aCham
_bSpringer International Publishing
_c2021
300 _a1 recurso en línea (XVIII, 627 páginas)
_b 251 ilustraciones, 185 ilustraciones a color
336 _2rdacontent
_aTexto
_btxt
337 _2rdamedia
_aelectrónico
_bc
338 _2rdacarrier
_arecurso electrónico
_bcr
347 _aarchivo de texto
_bPDF
490 0 _aLecture Notes in Networks and Systems
_x2367-3389
_v276
490 0 _aEngineering (SpringerNature-11647)
490 0 _aEngineering (R0) (SpringerNature-43712)
520 3 _aThis book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25-29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.
988 _aSpringer_Engineering_2021
650 7 _2embne
_9142089
_aErgonomía
_vCongresos y asambleas
700 1 _aMarkopoulos, Evangelos
_eeditor literario
_9675594
700 1 _aGoonetilleke, Ravindra S.
_eeditor literario
_9680738
700 1 _aHo, Amic G.
_eeditor literario
_9680739
700 1 _aLuximon, Yan
_eeditor literario
_9680740
776 0 8 _iPrinted edition:
_z9783030800932
776 0 8 _iPrinted edition:
_z9783030800956
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-80094-9
_zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942 _2lcc
_cLE
998 _b01/2022
_dz
_eIG
_zSI