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020 _a9783030738952
024 7 _a10.1007/978-3-030-73895-2
_2doi
040 _aES-MaUEC
_bspa
_cES-MaUEC
_dES-MaUEC
050 4 _aPN228.M4
_b2021 EB
100 1 _aSamuels, Robert,
_d1961-
_eautor
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_9674358
245 1 0 _aViral Rhetoric :
_bPsychoanalysis, Philosophy, and Politics after Covid-19
_cby Robert Samuels
250 _aFirst edition 2021
264 1 _aCham
_bSpringer International Publishing
_c2021
300 _a1 recurso en línea (VII, 120 páginas)
_b1 ilustración
336 _2rdacontent
_aTexto
_btxt
337 _2rdamedia
_aelectrónico
_bc
338 _2rdacarrier
_arecurso electrónico
_bcr
347 _aarchivo de texto
_bPDF
490 0 _aBehavioral Science and Psychology (SpringerNature-41168)
490 0 _aBehavioral Science and Psychology (SpringerNature-43718)
505 0 _aChapter 1. Introduction -- Chapter 2. Baudrillard and Viral Rhetoric -- Chapter 3. How the Rhetoric of Information Took Over Our World -- Chapter 4. Viral Culture -- Chapter 5. Freud's Contagion -- Chapter 6. Populism as a Cultural Virus -- Chapter 7. Zizek's Pandemic -- Chapter 8. Conclusion: Science, Politics, Media, and the Virus.
520 3 _aThis book looks at the representation of viruses in rhetoric, politics, and popular culture. In utilizing Jean Baudrillard's concept of virality, it examines what it means to use viruses as a metaphor. For instance, what is the effect of saying that a video has gone viral? Does this use of biology to explain culture mean that our societies are determined by biological forces? Moreover, does the rhetoric of viral culture display a fundamental insensitivity towards people who are actually suffering from viruses? A key defining aspect of this mode of persuasion is the notion that due to the open nature of our social and cerebral networks, we are prone to being infected by uncontrollable external forces. Drawing from the work of Freud, Lacan, Laclau, Baudrillard, and Zizek, it examines the representation of viruses in politics, psychology, media studies, and medical discourse. The book will help readers understand the potentially destructive nature of how viruses are represented in popular media and politics, how this can contribute to conspiracy theories around COVID-19 and how to combat such misinterpretations. Robert Samuels teaches Writing and Rhetoric at the University of California, Santa Barbara, USA. He is the author of fifteen books, including Zizek and the Rhetorical Unconscious and Teaching Writing, Rhetoric, and Reason at the Globalizing University. He has doctorates in English and Psychoanalysis.
988 _aSpringer_Psychology_2021
650 7 _2embne
_9413089
_aPsicoanálisis
650 7 _2embne
_9140445
_aVirus
650 7 _2embne
_9143934
_aMetáfora
776 0 8 _iPrinted edition:
_z9783030738945
776 0 8 _iPrinted edition:
_z9783030738969
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-73895-2
_zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942 _2lcc
_cLE
998 _b01/2022
_dq
_esc
_zSI