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003			ES-MaUEC
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008			201124s2021 mau o 001 0 eng d
010			_a 2020047905
020			_a9781633699700 _q(ebook)
020			_z9781633699694 _q(hardcover)
040			_aDLC _beng _cDLC _erda _dES-MaUEC
042			_apcc
050		4	_aHD30.28 _b.O24 2021 EB
100	1		_aOberholzer-Gee, Felix _eautor _9678603
245	1	0	_aBetter, simpler strategy : _ba value-based guide to exceptional performance _cFelix Oberholzer-Gee
264		1	_aBoston, Massachusetts _bHarvard Business Review Press _c2021
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aeletrónico _bn _2rdamedia
338			_arecurso electrónico _bnc _2rdacarrier
500			_aincluye índice
505	0		_aExceptional performance -- Simpler, better -- A sea of opportunities -- Think value, not profit -- Value for customers: Claps and cheers-value for customers -- Hiding in plain sight-near-customers -- Looking for helpers-winning with complements -- Friend or foe? -- Tipping points -- Strategies for underdogs -- Value for talent and suppliers: Feeling heard-value for employees -- Gigs and passions -- Supply chains are people, too -- Productivity: When big is beautiful -- Learning -- No reason to sneer -- Implementation: Asking how -- Being bad in the service of good -- Guiding investment -- Value: Connecting the dots -- Value for society.
520			_a"Cut through complexity and get to better, more effective strategy. Extreme market volatility, pandemics, industry change, supply-chain disruption. The list of potential threats and strategic challenges seems to be growing exponentially. At the same time, the laborious processes used by many firms to develop a workable strategy often feel overly bureaucratic and behind the curve. There is no question that strategic decision-making has become more challenging and complex. In fact, many companies seem to have given up on strategy altogether. In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage. How does the Value Stick work? It provides a way of measuring two fundamental forces that lead to value creation and capture-the customer's willingness to pay and the employee's willingness to sell their services to the firm. For example, increasing product quality increases a customer's willingness to pay. And firms can redesign work processes or conditions or integrate other benefits (besides income) to lower employees' willingness to sell their services to firms and still retain them. With many examples across industries (based on Harvard Business School case studies), Oberholzer-Gee shows these value dynamics in action and explains how looking at and adjusting these measures using one tool, the Value Stick, enables firms to gauge and improve their strategies and operations. Based on the author's successful strategy course, Better, Simpler Strategy will become every business strategist's must-have guide for making better strategic decisions and gaining competitive advantage"-- _cProvided by publisher.
650		7	_aPlanificación de empresas _2embne _9162511
650		7	_aPlanificación estratégica _2embne _9154228
856	4	0	_uhttps://search.ebscohost.com//login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2521147 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b05/2021 _dz _eb _zSI