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008			210130s2021 gw a o |||| 0|eng d
020			_a9783030627881
024	7		_a10.1007/978-3-030-62788-1 _2doi
040			_aES-MaUEC _bspa _cES-MaUEC _erda _dES-MaUEC
050		4	_aHB615 _b2021 EB
100	1		_aHillner, Matthias _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9678376
245	1	0	_aIntellectual Property, Design Innovation, and Entrepreneurship _cby Matthias Hillner
250			_aFirst edition 2021
264		1	_aCham _bSpringer International Publishing _c2021
300			_a1 recurso en línea (XIV, 206 páginas) _b89 ilustraciones, 77 ilustraciones a color
336			_2rdacontent _aTexto _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
347			_aarchivo de texto _bPDF
490	0		_aSpringer Series in Design and Innovation _x2661-8184 _v11
490	0		_aEngineering (SpringerNature-11647)
490	0		_aEngineering (R0) (SpringerNature-43712)
505	0		_aIntroduction -- On early stage start-ups -- Innovation management principles -- Mandy Haberman-the journey of a serial inventor -- Trunki versus Kiddee: a historic verdict -- Sebastian Conran Associates: appropriability regimes in the context of design entrepreneurship -- Towards a dynamic business development framework -- Strategic tips for the aspirational designer-entrepreneur.
520	3		_aThis book focuses on intellectual property (IP) in the context of product innovation and design-led start-up management. A distinguished feature is that it analyses innovation-related scenarios within their continuously changing contexts. IP is discussed in relation to the way in which its value changes over time as a venture matures. The book reveals how IP strategies can enhance a start-up's survival prospects and its growth potential if they are connected systematically to other business development attributes. Being mainly addressed to enterprising designers, it may also support business administration programmes, innovation hubs, design educators, incubator managers, as well as business coaches and IP attorneys who support creatives and inventors. All in all, this book offers a unique and timely strategic guidance in the field of design and innovation management. "Design and design rights have long been overlooked in the plethora of studies on the links between IPR and innovation. Matthias Hillner's thoughtful and eloquent journey provides a contemporary and meaningful analysis which will no doubt assist governments, economists, academics and designers' better understanding of design in the context of successful business strategies and IPR. Given design's significant contribution to global economies, I am confident it will offer much needed guidance." Dids Macdonald OBE, founder CEO of Anticopying in Design (ACID) "This is an immensely practical book for designers and entrepreneurs who want to understand the issues of IP, product innovation, and business development. With clear explanations, many vivid examples, and strategically useful tips, it will be a valuable resource for creative minds at all levels of experience. A serious book but written with a sensitive touch on how to protect new ideas." Richard Buchanan, Professor of Design, Management, and Innovation, Weatherhead School of Management, Case Western Reserve University.
988			_aSpringer_Engineering_2021
650		7	_2embne _aEmprendedores _9164644
650		7	_2embne _aPropiedad intelectual _9140180
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-62788-1 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE _n0
998			_b04/2021 _dz _eb _zSI