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_aMalhotra, Naresh K. _0n 92036644 _948279 |
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_aInvestigación de mercados _cNaresh K. Malhotra ; traducción, María Elena Ortiz Salinas ; revisión técnica, Marcela Benassini ... [et al.] |
| 250 | _a5a. ed | ||
| 260 |
_aMéxico [etc.] _bPearson Educación _ccop. 2008 |
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_aXXXIV, 890 páginas _bilustraciones _c24 cm |
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_aAnálisis de mercado _0LocalB _2embne _9152536 |
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_aMalhotra, Naresh K. _0n 92036644 _948279 |
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_aOrtiz Salinas, María Elena _etraductor _950105 _0Local |
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_aBenassini Félix, Marcela _950106 _0Local |
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| 984 | _aMarketing Research. An Applied Orientation. | ||
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