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| 008 | 080718t2008 us ad 001 0 eng d | ||
| 020 | _a9780071458290 | ||
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| 035 | _aSirsi) i9780071458290 | ||
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_aHF5415.126 _b.S767 2008 |
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_aStone, Bob _d1918-2007 _93731 _0comprobar BNE19923173352 |
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_aSuccessful direct marketing methods : _binteractive, database, and customer-based marketing for digital age _cBob Stone and Ron Jacobs |
| 250 | _a8th ed. | ||
| 260 |
_aNew York [etc.] _bMcGraw-Hill _ccop. 2008 |
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| 300 |
_aXXVIII, 663 páginas _bilustraciones, gráficos _c25 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 500 | _aIncluye índice y glosario | ||
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_aMarketing directo _9149899 _0comprobar BNE19942405742 _2embne |
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_aJacobs, Ron _d1948- _0Local _950053 |
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