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100 1 _aKotler, Philip
_d1931-
_0BNE19922607948
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245 1 0 _aPrinciples of marketing
_cPhilip Kotler, Gary Armstrong
250 _a12th ed., international ed.
260 _aLondon [etc.]
_bPearson Prentice-Hall
_ccop. 2008
300 _a599, [49] páginas
_bilustraciones
_c27 cm
336 _aTexto (visual)
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337 _asin mediación
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338 _avolumen
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650 7 _aMarketing
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700 1 _aArmstrong, Gary
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_c05-01-12
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