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| 003 | ES-MaUEC | ||
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| 008 | 950921s1992 mx cd w 00011 spa s | ||
| 035 | _aSirsi) i9789701001752 | ||
| 040 | _aES-MaUEC | ||
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_aspa _heng |
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| 050 | 4 |
_aHF5415 _b.S7318 1992 |
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| 080 | _a658.8 | ||
| 100 | 1 |
_aStanton, William J. _0n 50023273 _930270 _0comprobar BNE20000765075 |
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| 245 | 1 | 0 |
_aFundamentos de marketing _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Julio Coro Pando ; revisión técnica Marcela Benassini Félix, Gerardo Silva Serrano, Carlos G. Villarreal |
| 250 | _a9a ed. (5a ed. en español) | ||
| 260 |
_aMéxico _bMcGraw-Hill _ccop. 1992 |
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| 300 |
_a730 páginas _bilustraciones _c27 cm |
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| 336 |
_aTexto (visual) _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIndices | ||
| 942 |
_2lcc _cM1S |
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| 984 | _aFundamentals of marketing. | ||
| 988 | _aADE302 | ||
| 650 | 7 |
_aMarketing _vManuales _0comprobar BNE19900957214 _2embne _9138228 |
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| 700 | 1 |
_aEtzel, Michael J. _0n 80067394 _0Local _950102 |
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| 700 | 1 |
_aWalker, Bruce J. _0n 50020072 _950103 _0Local |
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_aVillarreal D., Carlos G. _eeditor literario _961264 _0Local |
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_aCoro Pando, Julio _etraductor _949875 _0Local |
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_aBenassini Félix, Marcela _950106 _0Local |
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_aSilva Serrano, Gerardo _eeditor literario _945712 |
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