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| 003 | ES-MaUEC | ||
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_aULL.BECEM _dES-MaUEC |
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_aWells, William _d1926- _0comprobar BNE20003663907 _931538 |
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_aPublicidad, principios y prácticas _cWilliam Wells, John Burnett, Sandra Moriarty |
| 250 | _a3 ed | ||
| 260 |
_aMéxico _bPrentice-Hall Hispanoamericana _ccop. 1996 |
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_aXXIV,948 páginas _c26 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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_aPublicidad _0comprobar BNE19900957247 _2embne _9138231 |
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_961220 _aBurnett, John, _d1944- _0Local |
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_961221 _aMoriarty, Sandra E. _q(Sandra Ernst) _0Local |
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