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_aMarketing _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Adolfo Deras Quiñónes |
| 250 | _a4a. ed | ||
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_aMéxico, [etc.] _bInternational Thomson Editores _ccop. 1998 |
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_aDeras Quiñones, Adolfo _etraductor _0Local _961163 |
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