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| 035 | _aSirsi) i9789684224865 | ||
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_aHF5415.2 _b.A25 1989 |
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| 100 | 1 |
_aAaker, David A. _d1938- _0BNE19900451594 _935642 |
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_aInvestigación de mercados _cDavid A. Aaker, George S. Day |
| 250 | _a3a.ed., 2a. ed. en español | ||
| 260 |
_aMéxico (etc.) _bMcGraw-Hill _ccop. 1989 |
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_aXVI, 715 páginas _c24 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_aConsumidores _xConducta _0LocalJ _2embne _9192528 |
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_aDay, George S. _932397 _0comprobar BNE20011196546 |
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