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|---|---|---|---|
| 999 |
_c27353 _d27353 |
||
| 001 | 27353 | ||
| 003 | ES-MaUEC | ||
| 005 | 20230214141608.0 | ||
| 008 | 960926s1996 us ab wa 0001 eng | ||
| 010 | _a95033468 | ||
| 020 | _a0256182574 | ||
| 035 | _aSirsi) i9780256182576 | ||
| 040 | _aES-MaUEC | ||
| 050 | 4 |
_aHF5821 _b.A74 1996 |
|
| 082 | 0 | 0 | _a659.1 |
| 100 | 1 |
_aArens, William F. _0Local _960865 |
|
| 245 | 1 | 0 |
_aContemporary advertising _cWilliam F. Arens with the editorial collaboration of Jack J. Whidden |
| 250 | _a6th ed | ||
| 260 |
_aChicago _bIrwin _ccop. 1996 |
||
| 300 |
_a1 v. ((paginación variada)) _bilustraciones (algunas en color), col. map _c29 cm _erevista |
||
| 336 |
_aTexto (visual) _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 490 | 0 | _aThe Irwin series in marketing | |
| 500 | _aIncludes four pages of color tranparencies | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 7 |
_aPublicidad _0comprobar BNE19900957247 _2embne _9138231 |
|
| 901 | _ai0256182574 | ||
| 907 |
_a.b10325530 _b10-11-17 _c05-01-12 |
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| 907 | 0 | 0 | _a4cs |
| 942 |
_2lcc _cM15 |
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| 945 |
_aHF5821 .A74 _b1996 _g1 _i9300126700 _j0 _lmcg _o- _pEUR0.00 _q- _r- _s- _t3 _u2 _v0 _w0 _x0 _y.i1044807x _z05-01-12 |
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| 998 |
_am _a_vill _b05-01-12 _cm _da _e- _feng _gxxu _h0 |
||