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_aHF5415.1 _b.B43 1995 |
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_aHF5415.1 _bB4155 1995 1995 |
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_a658.8 _c20 |
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_aBearden, William O. _d1945- _960795 _0Local |
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_aMarketing : _bprinciples & perspectives _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge |
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_aChicago _bIrwin _ccop. 1995 |
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_a631 páginas _bilustraciones en color _c29 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 490 | 0 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. [584]-601) and index | ||
| 650 | 7 |
_aMarketing _zEstados Unidos _9324429 _0comprobar BNE20020749022 _2embne |
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_aIngram, Thomas N. _0Local _960796 |
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_aLaForge, Raymond W. _0Local _960797 |
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