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_aCreatividad & Marketing _cRoberto Duailibi, Harry Simonsen ; traducción Consuelo Salamanca de Santamaría ; revisión técnica Jan Edward Stornfelt |
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_aSantafé de Bogotá, [etc.] _bMacGraw-Hill _ccop. 1992 |
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_a129 páginas _c24 cm _eRegla Heurística |
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