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_aDru, Jean-Marie _926756 _0comprobar BNE19982701527 |
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_aDisrupción : _bdesafiar los convencionalismos y estimular el mercado _cJean-Marie Dru ; traductor, Alfredo Cruz Herce |
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_aMadrid _bEresma _bCeleste _cD.L. 1997 |
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| 300 |
_a205 páginas _bilustraciones _c24 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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_aAdweek books _v3 |
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| 504 | _aBibliogr.: p. 195-196 | ||
| 504 | _aÍndices: p. 197-205 | ||
| 546 | _aTí. orig.: Disruption: Overtuning Conventions and Shaking up the Marketplace | ||
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_aAgencias de publicidad _2embne _9150822 |
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_aPublicidad _0LocalI _2embne _9138231 |
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_aPublicidad _xAspectos psicológicos _9179402 _0comprobar BNE19901289279 _2embne |
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