| 000 | 01431cam a2200361 4500 | ||
|---|---|---|---|
| 001 | 17578 | ||
| 003 | ES-MaUEC | ||
| 005 | 20230102104237.0 | ||
| 008 | 970829s1994 sp w 00001 spa s | ||
| 017 | _aM36222-1994 | ||
| 035 | _aSirsi) i9788473561112 | ||
| 040 |
_aUMA.CEE _dES-MaUEC |
||
| 050 | 4 |
_aHF5415 _b.A23 1994 |
|
| 080 | _a658.8 | ||
| 080 | _a658.512 | ||
| 100 | 1 |
_aAbascal Rojas, Francisco _920132 _0comprobar BNE19980865728 |
|
| 245 | 1 | 0 |
_aCómo se hace un plan estratégico : _bla teoría del marketing estratégico _cFrancisco Abascal Rojas |
| 260 |
_aMadrid _b[Escuela Superior de Gestión Comercial y Marketing (Esic)] _c1994 |
||
| 300 |
_aXVIII, 435 páginas _c24 cm |
||
| 336 |
_aTexto (visual) _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 490 | 0 | _aColección Universidad | |
| 504 | _aBibliografía | ||
| 650 | 7 |
_aMarketing _0comprobar BNE19900957214 _2embne _9138228 |
|
| 650 | 7 |
_aPlanificación estratégica _0comprobar BNE19982032401 _2embne _9154228 |
|
| 901 | _ai8473561112 | ||
| 907 |
_a.b10215074 _b10-11-17 _c05-01-12 |
||
| 942 |
_2lcc _cM1S |
||
| 998 |
_a(2)m _a(2)_vill _b05-01-12 _cm _da _e- _fspa _gsp _h0 |
||
| 945 |
_aHF5415 .A23 _b1994 _g1 _i9300163060 _j0 _lmcg _o- _pEUR0.00 _q- _r- _s- _t1 _u18 _v0 _w0 _x0 _y.i10293954 _z05-01-12 |
||
| 945 |
_aHF5415 .A23 _b1994 _g2 _i9300163006 _j0 _lmcg _o- _pEUR0.00 _q- _r- _so _t2 _u0 _v0 _w0 _x0 _y.i10293966 _z05-01-12 |
||
| 999 |
_c17578 _d17578 |
||