| 000 | 01947cam a2200421 i 4500 | ||
|---|---|---|---|
| 999 |
_c17342 _d17342 |
||
| 001 | 17342 | ||
| 003 | ES-MaUEC | ||
| 005 | 20230102104229.0 | ||
| 008 | 110615t2006 mexa 001 0 spa d | ||
| 020 | _a9789701056325 | ||
| 020 | _a9701056329 | ||
| 035 | _aSirsi) i9789701056325 | ||
| 040 |
_aDíaz de Santos _bspa _dES-MaUEC |
||
| 050 | 4 |
_aHF5415.3 _b.P4818 2006 |
|
| 100 | 1 |
_aPeter, J. Paul _923359 _0comprobar BNE19970682534 |
|
| 245 | 1 | 0 |
_aComportamiento del consumidor y estrategia de marketing _cJ. Paul Peter, Jerry C. Olson ; traducción, Jorge Luis Blanco y Correa Magallanes ; revisión técnica, Yazmín López Taymani, Jean Domette Nicolesco |
| 250 | _a7a ed. | ||
| 260 |
_aMéxico [etc.] _bMcGraw-Hill _ccop. 2006 |
||
| 300 |
_a578 páginas _bilustraciones en blanco y negro _c27 cm |
||
| 336 |
_aTexto (visual) _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 650 | 7 |
_aConsumidores _xConducta _0comprobar BNE19922580094 _2embne _9192528 |
|
| 650 | 0 | 7 |
_aConsumidores _xConducta _0LocalH _2embne _9192528 |
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie) _d1944- _9130347 |
|
| 700 | 1 |
_aBlanco y Correa Magallanes, Jorge Luis _etraductor _0Local _969628 |
|
| 700 | 1 |
_aMagallanes, Correa _etraductor _956795 _0Local |
|
| 700 |
_aLópez Taymani, Yazmín _eeditor literario _9102003 _0Local |
||
| 700 | 1 |
_aDomette Nicolesco, Jean _eeditor literario _956797 _0Local |
|
| 901 | _ai9789701056325 | ||
| 907 |
_a.b10212449 _b10-11-17 _c05-01-12 |
||
| 942 |
_2lcc _cMSA |
||
| 945 |
_aHF5415.3 .P4818 _b2006 _g1 _i9301030663 _j0 _lmcg _nSTAFF. _o- _pEUR37.80 _q- _r- _so _t2 _u1 _v0 _w0 _x0 _y.i10290515 _z05-01-12 |
||
| 945 |
_aHF5415.3 .P4818 _b2006 _g2 _i9301030672 _j0 _lmcg _nEjemplar encuadernado _nSTAFF. _o- _pEUR37.80 _q- _r- _s- _t1 _u10 _v8 _w0 _x0 _y.i10290527 _z05-01-12 |
||
| 984 | _aConsumer Behavior and Marketing Strategy. | ||
| 988 | _aGMARK109 | ||
| 998 |
_a(2)m _a(2)_vill _b05-01-12 _cm _da _e- _fspa _gxxu _h0 |
||