| 000 | 01957cam a2200421 i 4500 | ||
|---|---|---|---|
| 001 | 17341 | ||
| 003 | ES-MaUEC | ||
| 005 | 20230102104229.0 | ||
| 008 | 110620s2010 sp ad 00100 spa d | ||
| 017 | _aM.41960-2010 | ||
| 020 | _a9788473567176 | ||
| 035 | _aSirsi) i9788473567176 | ||
| 040 |
_aUZ.ECON _dES-MaUEC |
||
| 050 | 4 |
_aHF5415.32 _b.A46 2010 |
|
| 100 | 1 |
_aAlonso Rivas, Javier _4aut _919241 _0comprobar BNE19922155609 |
|
| 245 | 1 | 0 |
_aComportamiento del consumidor : _bdecisiones y estrategia de marketing _cJavier Alonso Rivas, Ildefonso Grande Esteban |
| 250 | _a6a. ed rev. y act. | ||
| 260 |
_aMadrid _bESIC _c2010 |
||
| 300 |
_a523 páginas _bilustraciones, gráficos _c24 cm _e1 CD-ROM |
||
| 336 |
_aTexto (visual) _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 942 |
_2lcc _cMSA |
||
| 988 | _aPUB208, PER201, GCOMPU202, GCOMPU203, GMARK109 | ||
| 901 | _ai9788473567176 | ||
| 950 | 0 | 4 | _xConducta |
| 950 | 0 | 4 | _xPsicología |
| 650 | 7 |
_aConsumidores _xConducta _2embne _0comprobar BNE19922580094 _9192528 |
|
| 650 | 7 |
_aMarketing _xAspectos psicológicos _2embne _9207285 _0comprobar BNE19930523640 |
|
| 700 | 1 |
_aGrande Esteban, Ildefonso _d1954- _0BNE19900082145 _99084 |
|
| 907 |
_a.b10212437 _b10-11-17 _c05-01-12 |
||
| 998 |
_a(4)m _a(4)_vill _b05-01-12 _cm _da _e- _fspa _gsp _h0 |
||
| 945 |
_aHF5415.32 .A46 _b2010 _cLIBRO _g1 _i9301030734 _j0 _lmcg _nSTAFF. _o- _pEUR27.00 _q- _r- _so _t2 _u0 _v0 _w0 _x0 _y.i10290473 _z05-01-12 |
||
| 945 |
_aHF5415.32 .A46 _b2010 _cLIBRO _g2 _i9301030707 _j0 _lmcg _nSTAFF. _o- _pEUR27.00 _q- _r- _s- _t1 _u14 _v9 _w1 _x1 _y.i10290485 _z05-01-12 |
||
| 945 |
_aHF5415.32 .A46 _b2010 _cCD-ROM _g2 _i9301030716 _j0 _lmmos _nSTAFF. _o- _pEUR27.00 _q- _r- _s- _t10 _u1 _v2 _w0 _x0 _y.i10290503 _z05-01-12 |
||
| 945 |
_aHF5415.32 .A46 _b2010 _cCD-ROM _g1 _i9301030725 _j0 _lmmos _nSTAFF. _o- _pEUR27.00 _q- _r- _so _t12 _u0 _v0 _w0 _x0 _y.i10290497 _z05-01-12 |
||
| 999 |
_c17341 _d17341 |
||