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| 003 | ES-MaUEC | ||
| 005 | 20230102104122.0 | ||
| 008 | 110126s2010 us 001 0 eng d | ||
| 020 | _a9780071267762 | ||
| 035 | _aSirsi) i9780071267762 | ||
| 040 | _aES-MaUEC | ||
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_aHF5415.13 _b.M85 2010 |
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| 100 | 1 |
_aMullins, John W _qJohn Walker _944291 |
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| 245 | 1 | 0 |
_aMarketing Management : _ba Strategic Decision-Making Approach _cJohn W. Mullins, Orville C. Walker |
| 250 | _a7th ed. | ||
| 260 |
_aBoston [etc.] _bMcGraw-Hill _c2010 |
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| 300 |
_aXXI, 551 páginas _c26 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 500 | _aDonación | ||
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_aGestión de marketing _9160839 _0comprobar BNE20022770781 _2embne |
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_aWalker, Orville C. _922446 _0comprobar BNE19950394444 |
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