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| 001 | 13263 | ||
| 003 | ES-MaUEC | ||
| 005 | 20230102104038.0 | ||
| 008 | 990521c1995 us d wa 0001 eng | ||
| 035 | _aSirsi) i9780136693765 | ||
| 040 |
_aDLC _dES-MaUEC |
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_aHF5416.5 _b.N34 1995 |
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_aHF5416.5 _bN34 1995 1995 |
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_aNagle, Thomas T. _d1951- _0n 86088319 _927766 _0comprobar BNE19984402774 |
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_aThe strategy and tactics of pricing : _ba guide to profitable decision making _cThomas T. Nagle, Reed K. Holden |
| 250 | _a2nd ed | ||
| 260 |
_aEnglewood Cliffs (New Jersey) _bPrentice Hall _ccop. 1995 |
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| 300 |
_a409 páginas _bgráficos _c24 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aBibliografía - Indices | ||
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_aPolítica de precios _9146436 _0comprobar BNE19923476460 _2embne |
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_aMarketing _xToma de decisiones _9274624 _0comprobar BNE19995578735 _2embne |
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_aHolden, Reed K. _0n 94031826 _948307 |
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