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_aSánchez Guzmán, José Ramón _0BNE19912838674 _918675 |
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_aMarketing : _bconceptos básicos y consideraciones fundamentales _cJosé Ramón Sánchez Guzmán |
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_aMadrid [etc.] _bMcGraw-Hill _cD.L. 1995 |
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_axvi, 668 páginas _c25 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aBibliografía. Índices | ||
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_2lcc _cM1S |
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