000			03128cam a2200337 i 4500
999			_c121202 _d121202 _x1
001			121202
003			ES-MaUEC
005			20230307040217.0
006			a||||fo|||| 00| 0
007			cr cn |||mnn||
008			200626s2017 paua o |||| 0|eng d
020			_a9781137522542 (hardback)
020			_z9781137522559 (eBook)
040			_aYDX _beng _cYDX _erda _dBUF _dIUL _dPUL _dA7U _dDLC _dES-MaUEC
050		4	_aP306.97.S63 _b2017 EB
100	1		_aDesjardins, Renée _eautor _9674945
245	1	0	_aTranslation and social media : _bin theory, in training and in professional practice _cRenée Desjardins
264		1	_aLondon _bPalgrave Macmillan _c[2017]
264		4	_c2017
300			_a1 recurso en línea (xiii, 145 páginas) _bilustraciones
490	0		_aPalgrave pivot
490	0		_aPalgrave studies in translating and interpreting
504			_aIncluye referencias bibliográficas e índice
505	0		_a1. Introduction -- 2. Online social media (OSM) and Translation -- 3. Translation and Social Media: In Theory -- 4. Translation and Social Media: In Training -- 5. Translation and Social Media: In Professional Practice -- 6. Conclusion.
520			_aThis book offers a timely discussion of translation and social media through the lens of three overarching themes that structure the book: theory, training, and professional practice. The author includes references that cite recent translation and social media industry data, while also drawing on contemporary interdisciplinary research to make the content relevant for a wide-ranging audience: students, professionals and researchers alike. Desjardins provides an analysis of some of the new challenges and questions social media pose for translation, which include, but are not limited to, the translation of hashtags and the relevance of indexing, social media literacy and competency in translator training, translator visibility and remuneration in the 'like' economy, tactile modalities in social media branding, and social media monitoring and content translation. Examples from a variety of online social media platforms are provided, including Facebook, Twitter, LinkedIn and Instagram. While written primarily from a Translation Studies' perspective, readers with expertise in Social Media Studies and Communication are also likely to find the content engaging, particularly those interested in intercultural communications and brand management. Renée Desjardins is an Assistant Professor at the University of Saint-Boniface, Canada. Her areas of research include Translation Studies, Canadian Studies, Social Media and Food Studies. She has over ten years of professional translation experience, has worked in social media teams and has taught translation at both the undergraduate and graduate level.
650		7	_aTraducción _2embne _9140337
650		7	_aMedios de comunicación social _2embne _9405024
856	4	0	_uhttps://search.ebscohost.com//login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1231422 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b07/2020 _dz _ek _zSI