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| 008 | 971105c1997 en a wa 0001 eng | ||
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| 020 | _a0133593169 | ||
| 035 | _aSirsi) i9780133593167 | ||
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_aHF5415.32 _b.E27 1997 |
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_aHF5415.32 _bE273 1997 1997 |
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_a658.8/342 _c21 |
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_aEast, Robert, _d1940- _0Local _954406 |
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_aConsumer behaviour : _badvances and applications in marketing _cRobert East |
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_aLondon [etc.] _bPrentice Hall _ccop. 1997 |
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_a356 páginas _bilustraciones _c24 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aBibliogr.:p. 314-340 - Indices | ||
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