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020			_a9789811550430
024	7		_a10.1007/978-981-15-5043-0 _2doi
040			_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC
050		4	_aHF5438.4 2020 EB _b2020 EB
100	1		_aBhatia, Surbhi _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9675003
245	1	0	_aOpinion Mining in Information Retrieval _cby Surbhi Bhatia, Poonam Chaudhary, Nilanjan Dey
250			_aFirst edition
264		1	_aSingapore _bSpringer Singapore : _bImprint: Springer _c2020
300			_a1 recurso en línea (XVI, 105 páginas) _b48 ilustraciones, 11 ilustraciones a color
336			_2rdacontent _aTexto _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
347			_aArchivo de texto _bPDF
490	0		_aSpringerBriefs in Computational Intelligence _x2625-3704
490	0		_aIntelligent Technologies and Robotics (Springer-42732)
505	0		_aChapter 1. Introduction to Opinion Mining -- Chapter 2. Opinion Score Mining System -- Chapter 3. Opinion Retrieval -- Chapter 4. Aspect Extraction -- Chapter 5. Opinion Classification -- Chapter 6. Opinion Summarization -- Chapter 7. Conclusions.
520	3		_aThis book discusses in detail the latest trends in sentiment analysis,focusing on "how online reviews and feedback reflect the opinions of users and have led to a major shift in the decision-making process at organizations." Social networking has become essential in today's society. In the past, people's decisions to buy certain products (and companies' efforts to sell them) were largely based on advertisements, surveys, focus groups, consultants, and the opinions of friends and relatives. But now this is no longer limited to one's circle of friends, family or small surveys;it has spread globally to online social media in the form of blogs, posts, tweets, social networking sites, review sites and so on. Though not always easy, the transition from surveys to social media is certainly lucrative. Business analytical reports have shown that many organizations have improved their sales, marketing and strategy, setting up new policies and making decisions based on opinion mining techniques. .
988			_aSpringer_Robotics_23062020
650		7	_2embne _aRedes sociales _9151419
650		7	_2embne _9160839 _aGestión de marketing
700	1		_aChaudhary, Poonam _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/no2007012089 _1http://viaf.org/viaf/2237664 _9675004
700	1		_aDey, Nilanjan, _d1984- _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _1http://viaf.org/viaf/317103006 _998032
710	2		_aSpringerLink (Online service) _0http://id.loc.gov/authorities/names/no2005046756 _1http://viaf.org/viaf/148105729
776	0	8	_iPrinted edition: _z9789811550423
776	0	8	_iPrinted edition: _z9789811550447
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-15-5043-0 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b07/2020 _dz _eIG _zSI