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_aRies, Al _0BNE19912835031 _918539 |
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_aLas 22 leyes inmutables del marketing _cAl Ries y Jack Trout ; introducción y versión española, Raúl Peralba, Raúl González del Río |
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_aMadrid [etc.] _bMcGraw-Hill _cD.L. 1998 |
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| 984 | _pTraducido de la 1a. ed. en inglés: The 22 Inmutable Laws of Marketing | ||
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