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020 _a9783030186524
024 7 _a10.1007/978-3-030-18652-4
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040 _aES-MaUEC
_bspa
_cES-MaUEC
_dES-MaUEC
050 4 _aHF3008
_b2019 EB
245 0 0 _aEurasian Business Perspectives
_bProceedings of the 24th Eurasia Business and Economics Society Conference
_cedited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can.
250 _aFirst edition 2019
264 1 _aCham
_bSpringer International Publishing :
_bImprint: Springer
_c2019
300 _a recurso en línea (XIV, 181 páginas)
_b30 ilustraciones, 3 ilustraciones a color
336 _2rdacontent
_aTexto
_btxt
337 _2rdamedia
_aelectrónico
_bc
338 _2rdacarrier
_arecurso electrónico
_bcr
347 _atext file
_bPDF
490 0 _aEurasian Studies in Business and Economics
_x2364-5067
_v11/2
505 0 _aPart I. Marketıng -- Encouraging Sustainable Consumer Behavior: A Stakeholder Approach -- The Role of Food Product Features in the Purchase Process by Consumer Generation X and Y -- Local or Imported Product - Assessment of Purchasing Preferences of Consumers on Food Markets: The Case of Poland, Lithuania, Slovakia and Ukraine -- Specifics of Marketing Communications within Political Environment in Slovakia -- Muslim Consumers' Attitude Toward Non-Muslim's Halal Food Operators: Evidence from Malaysia -- Part II. Management -- Business Impact of the Imprecise Implementation of European Directives on Cross-Border Companies Restructurings -- Australian and New Zealand B Corps and Their Use of Social Media -- Occupant Satisfaction in Sustainable and Conventional Higher Education Buildings -- The Missing Framework for Adaptation of Agile Software Development Projects -- Innovations Risk Factors Analysis Between Innovation Leaders and Moderate Innovators -- Part III. SMES -- The Influence of a Branch Group Purchasing Organization on the Development of Small and Medium-Sized Enterprises -- Multidimensional Approach to the Role of Internal Business Factors in Internationalization of Manufacturing SME's -- Risks in the Development of SME's Business Functioning on the Basis of CSR.
520 3 _aThis volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
988 _aSpringer_Psychology_2019
650 7 _2embne
_aNegocios
_vCongresos y asambleas
_9138990
700 1 _aBilgin, Mehmet Huseyin
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700 1 _aDanis, Hakan
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700 1 _aDemir, Ender
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700 1 _aCan, Ugur
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710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
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776 0 8 _iPrinted edition:
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776 0 8 _iPrinted edition:
_z9783030186548
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-18652-4
_zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942 _2lcc
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998 _b06/2020
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