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008 190228s2019 gw | o |||| 0|eng d
020 _a9783030105709
024 7 _a10.1007/978-3-030-10570-9
_2doi
040 _aES-MaUEC
_bspa
_cES-MaUEC
_dES-MaUEC
050 4 _aHF5415.32
_b2019 EB
100 1 _aMaison, Dominika
_eautor
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_9674243
245 1 4 _aThe Psychology of Financial Consumer Behavior /
_cDominika Maison.
250 _aFirst edition 2019
264 1 _aCham
_bSpringer International Publishing :
_bImprint: Springer
_c2019
300 _a recurso en línea (XIII, 236 páginas)
_b45 ilustraciones
336 _2rdacontent
_aTexto
_btxt
337 _2rdamedia
_aelectrónico
_bc
338 _2rdacarrier
_arecurso electrónico
_bcr
347 _atext file
_bPDF
490 0 _aInternational Series on Consumer Science
_x2191-5660
505 0 _aChapter1: The Psychological perspective in financial behaviour -- Chapter2: Richness - how much money do we have and how do we think about it? -- Chapter3: Spending money - pleasure or pain? Why some people spend money easily while others have a problem with it? -- Chapter4: Saving and investing -- Chapter5: Loan - needed or wanted? -- Chapter6: Banking, unbanking, and new banking.
520 3 _aThis book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.
988 _aSpringer_Psychology_2019
650 7 _aConsumidores
_xConducta
_2embne
_9192528
650 7 _aConsumidores
_xPsicología
_2embne
_9413103
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783030105693
776 0 8 _iPrinted edition:
_z9783030105716
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-10570-9
_zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942 _2lcc
_cLE
998 _b06/2020
_dz
_eo
_zSI